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Wednesday, November 19, 2014

ATM Robbery By Banks & A Constructive Alternative Model by ABAHU

The ATM usage charges are introduced indiscriminately to harass the millions of common people of this country at this modern age of cost effective technology and services. We, common people (Aam Aadmi) of this country are fed up of the treatment meted out to all of us by various organizations/ institutions like banks?!

Going to such kind of places seems to be a herculean task for the common man as they lose a day's wages for no constructive purpose. More over, many a times, we are sent back with yet another list of things to be fulfilled before actually receiving the service from these institutions. The funniest part of this ATM story is that when RBI came up with strict security norms, the first bank to protest and suggest such a charge was not any private or multinational banks, instead it was SBI group of banks who did that??!! For the service they offer to their customers, it was always relieving for any customer to avoid going to this hell and they keep complaining about the work load and when it came to ATM services they want to squeeze their customers. 

Now, let's think from bank's perspective. There's huge pressure from RBI and governing bodies for these banks to cut down their operating cost and increase the productivity. In addition, they were asked to modernize and introduce world class security as well! Caught in the act, what they wanted to achieve was to squeeze the customer and make up for new expenses. However, they don't bother to improve the quality of services as our country or country men neither enforce nor demand that quality, respectively. There are constructive models available and one of that was to build an independent ATM network operated by a third party with all the facilities as per the security norms prescribed by RBI. Thus the operating cost of these ATMs will be shared by all the banks based on the customer usage of these banks. This was successfully evolved in mobile tower network and similar logic is applicable here as well. This would increase the number of the ATMs to include every bank associated in this network. In this context the banks with existing ATMs can lease out their existing property to this external agency so that they can recover their investment over a period of time. Now, what I mean to say is instead of harassing the lives of millions of common people, if we create an "All Bank Account Holders' Unity - ABAHU" and join  together to form a pressure group and make such constructive proposal to the government & RBI, it would be noticed/ listened. Remember, if few banks can come together and demand a change in RBI policy of free ATM usage, why can't millions of customers do the same muscle flexing in return?

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