A few years back, one of my friends from Botswana told me about
how African countries were economically invaded by Chinese! If you observe the
incidents of recent past, one would amaze at the strategies they adopt to
pursue their interests with precision planning and clinical execution. In most
of the African countries, they had built infrastructure at free of cost and as
a return of goodwill, flooded those markets with Chinese products (excessively
produced to bring down cost of production) and they have the range of products
to suit each strata of society. The usual trend is that a family would migrate
and set up a small shop to sell the products and over years, they would
establish a colony of shop keepers to spread their net. In the meanwhile, their
Government supports them by bilateral agreements and other facilitations to
cement the market forever.
In fact, in some other countries where high levels of social
security measures are prevailing, the Chinese migrants’ master plans forced
those countries to stop such privileges to all migrant communities! If I recall
a meeting with a Chennai based investor, who was close to the TN power houses,
it was Indians and that too Central Ministers from Tamil Nadu who were given
the first right of refusal for building world class ITES infrastructure in
Srilanka, just after the ethnic crisis was over. However, as usual we were over
confident and our lethargy in decision making gifted a huge opportunity to
impatiently waiting Chinese. This lapse in governance not only affected India’s
business interests, but deflated strategically maintained position in a country
which looked expectedly at India at each juncture of political crisis??!
China had worked hard in every industry sector and took
giant leap forward in comparison with India. Though they have been vigorously
trying to bridge the gap in IT industry with India, they could not achieve this
according to their set targets. However, of late, what is observed is a course
correction in their strategy to focus pragmatically on technologies which can
be adopted fast. One among such areas of their interest is animation vertical.
Close observation reveals that they had advanced well ahead and their marketing
tactics is quite simple as usual. Mediocre Quality at low cost or Low Quality
at lowest cost!
The global animation industry had grown fast and touched US
$500 billion and in US it is now, one among the first ten industries. In Japan,
it had already crossed its flagship automobile industry. China had grown faster
in this sector and they are moving fast towards a silent coup like what they
had done in other verticals & markets.
If the production houses, channels and their audience don’t
put their act together and bring the change to the industry, there are multiple
disasters waiting for us –
1) The
slow cultural invasion which will create a Generation of morons.
2) The China’s dominance in yet another
industry, where our country can heavily contribute with unlimited talents.
3) The absence of passing on the rich
cultural heritage and those stories we heard from our Grand Parents, which
asserted value system in each one of us.
4) Above all, there’s a
huge but strategically silent financial drain, like in many other sectors.
